toolkit

Local SEO (NAP) · Playbook

Local SEO / NAP remediation — high-level pointers

nosepass tells you what a business page is missing for local search. The detailed, current local-SEO standards — the house NAP format, the citation / directory policy, LocalBusiness schema requirements, and per-finding fixes — live in the team wiki (set OUTLINE + OUTLINE_API_URL, scope with NOSEPASS_WIKI_COLLECTION, and the report links them directly). This file is the minimal high-level fallback for when the wiki isn’t configured: direction only, deliberately not step-by-step, so there’s no detailed content to drift out of sync with the wiki.

  • NAP consistency — one exact Name, Address, Phone, identical across every page and every off-site citation.
  • Citations & directories — the same NAP on Google, Bing, Apple Maps, and the major directories; fix stragglers.
  • LocalBusiness schema — a complete LocalBusiness (or correct subtype) node: name, PostalAddress, telephone.
  • Google Business Profile alignment — hours, geo, and categories on the page match the live GBP listing.
  • Embedded map & visible address — a Google Maps embed and a human-readable address reinforce the location signal.

Full playbook → the team wiki’s local-SEO reference (NAP standards, citation policy, per-finding procedures).